Holly smiles in front of group after talk on dealing with imposter syndrome

Talk – How to Make a Business Case

Corporate Talk

How to Make a Business Case


Understanding the business case is the key to successfully selling your ideas at work. If you only have time to add one career or leadership skill to your tool belt this year, make it this one. Good business cases are the foundation of influencing up, down, and across your organization.

Learning this skill is the key to getting noticed and creating a reputation as a highly-promotable business genius.

Holly smiles in front of group after talk on dealing with imposter syndrome |  by Vancouver photographer Angela McConnell

This talk will focus on creating the business case you need to pitch ideas and strategic projects at work. We’ll cover:

  • How managers make decisions on which projects to green light
  • How to know if your idea is a great strategic opportunity or a no-go
  • How to create the financial case for your project
  • Understanding how risk & opportunity cost affect your chances of getting the go-ahead

The goal of this talk is to give you the tools to get an easy ‘yes’ on your proposals at work.

About Holly


Holly is speaker, facilitator, consultant, and coach with expertise in leadership, career development, feminist theory, and the unique mix of issues that make it challenging for women to succeed in STEM fields.

Holly spent the first ten years of her career as a mining engineer in an industry that is only 17% female. She now coaches ambitious women that want to advance their careers and works with companies to develop programs to retain female talent.

Holly speaks regularly at organizations including EA Games, PayPal, HSBC, MDA Systems, DevOps Days Vancouver, Women in Mining BC, Disrupt HR, The BC Women in Energy Network, UBC Masters of Public Policy & Global Affairs, The Society for Canadian Women in Science and Technology (SCWIST), The Women in Leadership Foundation, and her own Women in Male-Dominated Industries.

Obsessed yet?


Excited to have Holly come and deliver this talk at your organization? Amazing!

Book time in her calendar to discuss how to make it happen.